Mobility for all campaign gets going

Toyota Mobility for All, Toyota Motor Coporation, Tokyo 2020, Paralympic Games, adapted sports, para sports

As part of its global “Start your Impossible campaign”, which rolled out late last year in 21 countries, Toyota has launched its Mobility for All website.

In anticipation of the Tokyo 2020 Olympics and Paralympic Games, Toyota South Africa Motors has launched a new website under the Media24 umbrella entitled Mobility for All to help drive its “Start your Impossible” campaign. It reflects the Olympic and Paralympic spirit of encouragement, challenge and progress, a spirit that is aligned with Toyota’s global vision.

Since Toyota entered the global partnership with International Olympic and Paralympic committees many interesting projects worldwide have begun. In fact, Toyota’s philosophy of “Mobility for All” aims to transform the way people move throughout the world and create solutions to the mobility barriers that limit human potential – from optimised public transportation systems for large cities to individual solutions for people with physical impairments.

For Toyota, mobility goes far beyond cars. It’s about overcoming challenges and making dreams come true. Nowhere is this more apparent than in the official “Start your Impossible” campaign advertisement entitled The Spot, which is featured on the website.

Directed by Australian director John Hillcoat, it spotlights 100 people in every stage of life, from a toddler and a Paralympic fencer to an elderly woman getting assistance from a Toyota “human support robot”.

Bringing the campaign closer to home, Toyota South Africa shares some insightful, inspirational and heart-warming stories from locals who explain how they’ve overcome obstacles, while achieving excellence in their personal and professional lives. The stories are diverse and cover a broad spectrum of topics, from sports to personal accomplishments.

One needs to look no further than Julia Albu, an 80-year-old granny who embarked on an epic journey from Cape Town to London in her 20-year old Toyota Conquest. Readers will also be encouraged to share their “Start your impossible” stories and in the process put themselves in line to win awesome prizes. More details can be found on the website. Under the sports banner, the website features Toyota Free State Cheetahs’ and now also Springbok player, Ox Nché.

The website also highlights some of Toyota South Africa’s top Corporate Social Responsibility projects. There are insightful and motivational video interviews where three organisations and their project managers share how they started their impossible, and demonstrate the values of humility, hard work and sheer grit.

“As a worldwide partner of the Olympics and the Paralympics, Toyota’s aim is to encourage the formation of a peaceful society without discrimination through sports and a commitment to creating a sustainable society through mobility.

“Toyota’s values of continuous improvement and respect for people are shared by the Olympic Games, which brings together the entire world in friendship and solidarity to celebrate the highest realisation of human potential. This is a message we certainly want to spread,” says Andrew Kirby, president and CEO of Toyota South Africa Motors.

You can visit the site at mobilityforall.news24.com or go to www.toyota.co.za and click on the “Mobility for All” tab.

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